sennder
Optimized online platform drives new customer growth for Europe’s leading freight marketplace
Targeted optimisation for faster scaling:
More intuitive user guidance and clearer messaging bring carriers and shippers together faster, and the marketplace grows measurably.
Improved onboarding raises lead quality:
The optimised sign-up delivers more registrations, and new users convert into paying customers more often.
Lower acquisition costs and higher conversion:
Automated, user-centred journeys reduce the effort required in marketing and sales and increase conversion rates.
A clear presence builds more trust:
A consistent digital presence with clear messaging provides orientation and strengthens the perception of sennder as a dependable partner in the logistics market.
sennder runs Europe's largest online platform for freight transport, connecting companies that need to ship goods with more than 40,000 carriers.
Online platform optimised for two user groups:
sennder brings shippers and carriers together on one platform — two groups with different needs and different decision paths.
A restructured information architecture with separate areas, appropriate content and clear navigation means both groups find what they are looking for faster — and sign up more often.
Building trust in a fragmented market through a clear presence
The European freight market consists of more than 400,000 small carriers and countless shippers. In that environment, trust is decisive.
Through clear communication and a design that conveys reliability and transparency, sennder positions itself as a strong, trustworthy partner.
Relevant content, uncluttered pages and plain language build trust from the very first visit to the website.
A simpler sign-up delivers more qualified users.
A central lever for the growth of the online platform was a simple, user-friendly sign-up process.
Improving registration for shippers and carriers made getting started easier and significantly increased the number of qualified sign-ups.
The result: more users on both sides of the marketplace, accelerating the flywheel of the business model and strengthening sennder's position as a leading provider in digital freight brokerage.
Our Services for a Successful Collaboration
The collaboration with sennder was shaped by a clear objective, deep user understanding and a structured approach — from analysis through to measurable results.
User Research:
Workshops and interviews with shippers and drivers to identify key user motivations and needs.
Market analysis:
Analysis of the European freight market and competitive landscape for strategic positioning.
Information architecture concept:
Restructuring of the information architecture with clear entry points, reduced complexity, and purpose-driven user journeys.
Brand positioning & value propositions:
Refinement of the platform’s value proposition through consistent language and design.
UX/UI design and prototyping:
Tested interfaces that guide users effectively toward conversion, as evidenced by increased registration numbers.
Close collaboration and implementation:
Support throughout implementation and continuous optimization up to the go-live.
Let's move your project forward together!
We look forward to your challenge.
