CMS is one of the leading international organizations of independent business law firms, with over 6,300 lawyers across 81 locations worldwide.
Together, we reimagined, designed, and supported the technical implementation of the global website. The new digital presence strengthens CMS’s positioning, offers users a consistent digital experience, and serves as a foundation for future digital services.
Our Services for a Successful Transformation
The development of the Performance Marketing Unit at SCHOTT was defined by close collaboration, clear service orientation, and a structured organizational design, fully aligned with our consulting and design standard DIaaS® (Design Innovation as a Service).
Stakeholder Analysis
Stakeholder Analysis
Interviews and persona development to capture the requirements and expectations of all relevant stakeholders.
Service Proposition Design
Development of a two-tier, service-oriented portfolio defining clear value propositions for the Performance Marketing Unit.
Role Model Development
Definition of clear responsibilities and role profiles for all core functions within the unit.
Organizational Design
Design of organizational structures and workflows with an interdisciplinary team setup and well-aligned interfaces.
Workshop Facilitation
Design and facilitation of collaborative formats for structured solution development.
Marge steigern statt Budget verbrennen.
Wachstum durch mehr Media-Spend ist endlich. Wachstum durch Performance Design ist skalierbar. Wir optimieren die Effizienz deines digitalen Produkts.
Kapitaleffiziente Realisierung:
Durch AI Design Engineering erzielen wir eine exzellente Time-to-Value. Wir investieren dein Budget in messbare Ergebnisse statt aufgeblähte Prozessphasen.
Sinkende Akquisitionskosten:
Wir steigern die Conversion-Rate und Retention deines bestehenden Traffics. So holst du mehr aus jedem Euro, den du bereits investiert hast.
Skalierbare Unabhängigkeit:
Du schaffst ein System, das organisch profitabel wächst. Damit machst du deinen Erfolg unabhängiger von Klickpreisen und Werbeplattformen.
More Cases
Strengthening Innovation with GenAI
Use design to drive real, lasting change.
Our whitepaper shows how to apply design methods strategically to create traction, navigate complexity, and grow with purpose.
Strengthening Innovation with GenAI
An evening of ideas, stories, and real exchange.
Our annual A New Perspective event is a gathering at our studio: an informal, thoughtful space where leaders explore the themes shaping how we work, design, and grow.