KIND, a leading family business in the field of audiology and optics with over 700 specialist shops in twelve countries, places particular emphasis on high-quality products and personal consultation.
The KIND app is a digital solution that has been developed specifically to support customers digitally during the fitting of their (first) hearing aids. The aim: more successful fittings, higher customer satisfaction, and a long-term increase in hearing aid sales.
Safe start: Guided onboarding and comprehensible learning content
The KIND app makes it easier to enter the world of hearing aids with a clearly structured onboarding process and model-specific educational content. Users are guided step by step through the initial use, receiving individual tips and understandable explanations – for more security, less uncertainty, and a successful start.
Digital support for a smooth hearing aid fitting
The app supports customers in the critical phase of hearing aid adaptation – where everyday life begins and questions arise. With features like the hearing diary and personalised reminders, the app ensures better alignment between the user and the specialist shop. The result: simpler, more personalised adjustments and higher satisfaction.
More service comfort: caregiver routines and appointment booking via app
The KIND app reliably reminds you of important care routines and allows for easy booking of service appointments – anytime and anywhere. This ensures the optimal functioning of hearing aids, while relieving audiologists and providing customers with consistently supported service.
![Smartphone screen with service appointment details for a cleaning and functionality check on [date] in [city], including address, time, duration, and buttons for rescheduling or cancelling the appointment.](https://framerusercontent.com/images/1m5AZkPAmTEj5XuBqGicV4WT0eU.png?width=1200&height=1200)
Central interface of the omnichannel strategy
The KIND app is a central component of the omnichannel strategy, which seamlessly connects digital and physical touchpoints to create a consistent customer experience. As a digital interface, the app enhances personal advice in the specialist shop with smart services such as fitting guidance, care routines, and appointment booking – thereby strengthening customer loyalty and competitiveness in the digital age.
Accessible design for the best possible user experiences
With our user-centred UX/UI approach, we have designed the KIND app not only to be intuitive but also accessible – verified according to current WCAG standards.
From June 2025, the Disability Accessibility Strengthening Act (BFSG) will come into effect. Our Accessibility Check provides you with a sound analysis and clear recommendations – for digital products that are legally secure and accessible to all.
Our contribution to the development of the KIND app
With our design and consulting standard DIaaS® (Design Innovation as a Service), we combine collaborative workflows, strategic thinking, and user-centered design to create tailored, future-proof solutions.
Analysis & Research
In-depth investigation of customer needs as a basis for user-centred app development.
UX/UI Design
Designing an intuitive and accessible customer experience according to modern UX/UI principles for maximum user-friendliness.
Accessibility audits
Conducting accessibility checks to ensure compliance with legal requirements and inclusive use.
Design System Development
Extension of the digital style guide to a flexible design system for consistent and efficient further development of the app.
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Nico
Managing Partner DAYONE