Guide
Enhance your own innovative strength with GenAI.
Download the practical guide for exciting insights and 20 tools and tips for using GenAI in the innovation process.
Adoption of GenAI in the company: Between hype and strategic opportunity.
89% of executives consider AI and GenAI to be particularly important for their agenda in 2024. They see potential for solving a variety of challenges and to respond more quickly to changing market demands.
In the innovation process, GenAI tools can easily be used as a creative co-pilot to develop solutions faster and better. In our practical guide, we show you how.
Contents of the guide
GenAI x Innovation: A New Era of Digital Transformation
Generative AI is fundamentally transforming innovation processes by enabling new ways of ideation, creation, and problem-solving. Companies that experiment and learn early can secure strategic advantages in digital transformation.
AI-powered Design Innovation
Design processes benefit from AI through faster iteration, targeted personalisation and data-based decision-making. It is particularly effective where human creativity is combined with the capabilities of AI systems.
Tips & tools for innovation and design practice
The chapter presents practical tips and a selection of AI-supported tools that assist creative processes — from prototyping to ideation. The focus is on solutions teams can apply immediately when integrating AI into their innovation work.
Excursus: prompt engineering basics
Effective prompts are the key to getting the most out of generative AI. This chapter offers a compact introduction to prompt engineering, including practical tips on wording and structure.
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Compelling insights into how GenAI generates real business value
20 tools and tips for applying GenAI in the innovation process.
An excursus on effective prompt engineering.
An extra chapter on the use of artificial intelligence in the innovation process.
Compelling insights into how GenAI generates real business value
20 tools and tips for applying GenAI in the innovation process.
An excursus on effective prompt engineering.
An extra chapter on the use of artificial intelligence in the innovation process.
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