Whitepaper
Strengthening sustainable business success with design innovation.
Increase sales and productivity with design innovation: Download our white paper for proven strategies and 20 practical tips.
For decades, efficiency has been seen as the key to success. But in a world shaped by uncertainty, technological leaps, and growing competitive pressure, efficiency can quickly become a trap: it cements the status quo and blocks forward thinking.
This white paper explains why companies today need not only to become more efficient, but also to consciously shift between innovation, productivity, and efficiency. Using practical examples and a case study with Telekom, it shows how this triad works and how GenAI can serve as a lever for new value creation.
What you’ll take away from this white paper
A new perspective on efficiency
You’ll learn why efficiency alone isn’t enough to stay competitive and how it can even become a brake on innovation.
A practical model for leadership
The white paper provides a clear framework built around three modes of innovation, productivity, and efficiency that helps you make conscious decisions and allocate resources effectively.
Practical relevance
With case studies (e.g., Telekom) and insights on AI, you’ll gain concrete approaches for connecting strategy, processes, and technology to create sustainable growth.
Download the white paper now
What to expect:
A clear perspective on why efficiency alone isn’t enough and when it can even become a brake on innovation.
A practical model built around the three modes of innovation, productivity, and efficiency to help you steer more consciously.
An inspiring case study with Telekom that shows how this triad works in practice.
Concrete insights on how GenAI can be used as a lever for new value creation, scaling, and optimization.
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Strengthen your own innovative power with GenAI
In this guide, we share exciting insights into GenAI in a business context, 20 practical tips and tools for the applications of GenAI in the innovation process, as well as an additional chapter on effective prompt engineering.
