Guide
Enhance your own innovative strength with GenAI.
Download the practical guide for exciting insights and 20 tools and tips for using GenAI in the innovation process.
Adoption of GenAI in the company: Between hype and strategic opportunity.
89% of executives consider AI and GenAI to be particularly important for their agenda in 2024. They see potential for solving a variety of challenges and to respond more quickly to changing market demands.
In the innovation process, GenAI tools can easily be used as a creative co-pilot to develop solutions faster and better. In our practical guide, we show you how.
Contents of the guide
GenAI x Innovation: A New Era of Digital Transformation
Generative AI is fundamentally transforming innovation processes by enabling new ways of ideation, creation, and problem-solving. Companies that experiment and learn early can secure strategic advantages in digital transformation.
AI-powered Design Innovation
Design processes benefit from AI through faster iteration, targeted personalization, and data-driven decision-making. Its use is most effective when human creativity is combined with the capabilities of AI systems.
Tips & Tools for Innovation and Design Practices
This chapter presents practical tips and a selection of AI-powered tools that support creative processes – from prototyping to ideation. The focus is on immediately applicable solutions for teams looking to integrate AI into their innovation work.
Excursus: Prompt Engineering 101
Effective prompts are the key to unlocking the full potential of generative AI. This chapter provides a concise introduction to prompt engineering, including practical tips for formulation and structure.
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