Adhesives manufacturer
More Speed in tesa’s Digital Sales: Agility in Action through Coaching and Organizational Development
Increased Productivity:
Clear processes and responsibilities shorten decision-making paths, improve output quality, and boost productivity within the digital sales team.
Process Optimization for Higher Performance:
Kanban task management and transparent processes improve prioritization and provide clear visibility into work progress.
Stronger Customer Orientation: Empowered and self-organized team structures enable faster adaptation to changing customer needs.
Team Empowerment:
On-the-job coaching and shared responsibility increase motivation and strengthen the team’s sense of ownership.
The eCommerce team of an internationally leading adhesives manufacturer with several thousand employees is responsible for digital sales, both to business customers and to consumers.
Agile principles were already established in the team, but had yet to reach their full potential. Together we developed the existing structures further, adapted them to the demands of day-to-day operations and supported the team with targeted coaching, so that agile principles were not just written down but genuinely lived.
The result: a team that works more productively, prioritises more independently and keeps its customers' needs even more clearly in view.
More clarity in day-to-day work enables faster responses to changing customer needs.
Clearly defined roles and responsibilities give the team orientation in daily work. With structured meetings and transparent workflows, the team aligns far more quickly than it used to.
That clarity pays off directly with customers: when requirements change, the sales team can react immediately and deliver suitable solutions.
A delegation model relieves leadership, speeds up decisions and motivates the team.
The new delegation model puts decisions where they belong: in the team. People are happy to take on more responsibility because they can shape things themselves. At the same time, leaders have more time for strategic topics and can support the team even better.
Kanban creates structure, improves prioritisation and increases efficiency in the team
A Kanban setup in the JIRA environment makes visible what really matters. The team works with more focus, spots bottlenecks earlier and can prioritise better on its own.
Agile ways of working embedded sustainably and scalably via an AI chatbot.
All the details of the team's agile collaboration model are documented in Confluence and can be retrieved through an AI chatbot. That means the team's questions are answered quickly and easily — and the collaboration model stays comprehensible and anchored in everyday work.
Our Services for a Successful Collaboration
Agile Coaching
Together with teams and leadership, we expanded and established agile ways of working on the job. Our focus was on practical approaches and real functionality in day-to-day operations.
Change Management
Working hand in hand with all stakeholders, we structured the change processes with particular attention to their impact, team acceptance, and long-term integration.
Process, Role, and Responsibility Definition
Together with all stakeholders, we created clarity around responsibilities, processes, and governance, enabling teams to make decisions faster and more effectively.
Tool-Setup (Jira, Confluence, MS Co-Pilot)
Together with the team, we implemented the right tools for agile collaboration and ensured they truly work and are actively used in daily operations.
Moderation & Facilitation of Routines and Workshops
In close collaboration with the teams, we methodically established new routines, from meeting structures to decision-making and escalation processes.
Let's move your project forward together!
We look forward to your challenge.
