CMS is one of the leading international organizations of independent business law firms, with over 6,300 lawyers across 81 locations worldwide.
Together, we reimagined, designed, and supported the technical implementation of the global website. The new digital presence strengthens CMS’s positioning, offers users a consistent digital experience, and serves as a foundation for future digital services.
Our Services for a Successful Transformation
The development of the Performance Marketing Unit at SCHOTT was defined by close collaboration, clear service orientation, and a structured organizational design, fully aligned with our consulting and design standard DIaaS® (Design Innovation as a Service).
Stakeholder Analysis
Stakeholder Analysis
Interviews and persona development to capture the requirements and expectations of all relevant stakeholders.
Service Proposition Design
Development of a two-tier, service-oriented portfolio defining clear value propositions for the Performance Marketing Unit.
Role Model Development
Definition of clear responsibilities and role profiles for all core functions within the unit.
Organizational Design
Design of organizational structures and workflows with an interdisciplinary team setup and well-aligned interfaces.
Assets statt Abos.
Schluss mit der Abhängigkeit von steigenden User-Lizenzen und starren Systemen. Wir bauen individuelle Werkzeuge, die nicht nur deine Produktivität steigern, sondern als echtes Eigentum deinen Unternehmenswert erhöhen.
Besitzen statt
Mieten:
Jedes Tool, das wir für dich entwickeln, gehört zu 100% dir. Du investierst in digitales Anlagevermögen statt in lebenslange Mietgebühren.
SaaS-Feeling bei der Investition:
Qualität von Individualsoftware mit finanzieller Leichtigkeit. Du hast die Wahl: Einmalige Investition oder Liquidität schonen durch flexible Ratenzahlung über 12 Monate.
Grenzkosten gegen
Null:
Standard-Software wird mit jedem Mitarbeitenden teurer, bei deinem eigenen System sinken die Grenzkosten pro User auf Null. Du skalierst deine Produktivität, nicht deine Fixkosten.
More Cases
Strengthening Innovation with GenAI
Strengthening Innovation with GenAI
Our GenAI Guide combines strategic insights with 20 practical tools and methods, including a chapter on prompt engineering.
Strengthening Innovation with GenAI
An evening of ideas, stories, and real exchange.
Our annual A New Perspective event is a gathering at our studio: an informal, thoughtful space where leaders explore the themes shaping how we work, design, and grow.



