CMS
Global web redesign improves UX, reduces operating costs and strengthens the global brand presence
Global brand strengthening
A consistent visual design replaces the previously inconsistent country sites and makes CMS recognisable as one brand across all markets.
Customer Experience in Focus
The new information architecture gets clients to legal and tax expertise, contact cards and points of contact more quickly.
Improved content governance
The central Insights Hub consolidates expert content from over 45 countries, while still allowing local teams to publish independently.
Future-proof digital foundation
The scalable design system accommodates new countries, languages and components without CMS having to rebuild the site.
CMS, one of the world’s leading organisations of independent business law firms with over 6,300 lawyers across 81 locations, had country sites that had evolved separately and an inconsistent brand image. DAYONE handled information architecture, rebranding and a scalable design system for the global website relaunch. Result: a unified brand presence with a central insights hub for 45+ countries and reduced maintenance per firm.
- Client
- CMS Legal · 21 law firms, 6,300 lawyers, 81 locations
- Industry
- Legal
- Services
- Digital strategy · Information architecture · Rebranding · UX/UI · Design system · Implementation support · Stakeholder management
- Result
- Unified global presence with a central insights hub for 45+ countries
Starting point
21 legally independent law firms in over 45 countries maintained separate, organically grown websites, leading to an inconsistent brand, duplicated content work and high operational overhead.
Stakeholder Management at Scale
CMS brings together 21 legally independent law firms under one roof, so every decision on brand and structure had to be consensus-based rather than mandated. DAYONE established an agile collaboration model with clear decision routes. Workshops and iterative prototypes made aligned concepts quick to test.
Development of a Flexible Design System
The design system also reflects CMS’s positioning as a forward-looking partner visually, and ensures a consistent brand presence across all digital channels. At the same time, it can be adapted and extended without CMS having to rebuild the site.
Smart content management for global and local teams
The Insights Hub serves content either in a globally consistent way or regionally tailored. The brand remains consistent worldwide, while individual CMS firms tailor their content for local relevance.
A thoughtful structure for clear user guidance
The revised information architecture guides users quickly and precisely to their goal. Intuitive navigation and clear structures carry the customer journey from first interaction through to making contact.
Delivery with international teams
DAYONE closely supported technical development with CMS’s international teams to ensure a smooth rollout across all 21 firms.
Outcome
Since the relaunch, 21 legally independent law firms publish via a shared Insights Hub rather than separately maintained country sites.
Local editorial teams in over 45 countries publish without design sign-off, because the design system enforces brand consistency at a structural level.
Our Contribution to the Launch of the New CMS Website
With our design and consulting standard DIaaS® (Design Innovation as a Service), we combine collaborative workflows, strategic thinking, and user-centered design to create tailored, future-proof solutions.
Strategic Consulting
Refining the value proposition and positioning CMS as a globally operating, forward-thinking organization of independent business law firms.
User-Centered Information Architecture
Optimizing the customer experience through a clear, consistent, and user-oriented structure.
Rebranding and UX/UI Design
Redesign of the website according to modern UX/UI principles for a forward-looking and consistent brand presence.
Stakeholder Management
Coordination and collaboration with a global, decentralized network of equal decision-makers.
Design system
Development of a modular design system for consistent brand management, efficient scaling, and a unified user experience.
Implementation Support
Close collaboration with international teams to ensure smooth technical development.
FAQ
How does a website relaunch work for legally independent law firms?
Governance is crucial, not the technology. As no central unit can enforce directives, you need an alignment process that captures local requirements early and reflects them in a shared design system.
What does a design system deliver in an international law firm network?
It decouples brand consistency from approval loops. Local teams work with predefined components and can publish independently, without every page needing central review.
How long does a global website relaunch of this size take?
The time-critical part isn’t implementation but alignment on brand, structure and editorial processes. In organisations with several dozen autonomous units, the stakeholder process dominates the project timeline.
Why does a unified presence reduce maintenance effort?
Because work that was previously repeated per country only has to be done once. Component maintenance, design adjustments and technical updates happen in the design system instead of in each country site separately.
Last updated on 1 September 2026.
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