CMS is one of the leading international organizations of independent business law firms, with over 6,300 lawyers across 81 locations worldwide.
Together, we reimagined, designed, and supported the technical implementation of the global website. The new digital presence strengthens CMS’s positioning, offers users a consistent digital experience, and serves as a foundation for future digital services.
Stakeholder Management at Scale
CMS brings together 21 independent law firms under one common umbrella. To enable swift decision-making within this complex stakeholder environment, we developed an agile collaboration model with clear decision-making paths and communication structures. Through workshops and iterative prototypes, we were able to efficiently test and refine aligned concepts.
Development of a Flexible Design System
Together with CMS, we evolved the digital appearance to visually reflect their positioning as a forward-looking partner. The design system ensures a consistent brand presence across all digital channels while enabling flexible adaptations and further developments — laying the groundwork for future digital services.
Smart Content Management for Global and Local Teams in Over 45 Countries
The Insights Hub enables flexible content delivery—either globally consistent or tailored to regional needs. This ensures a cohesive brand presence worldwide, while allowing CMS firms to create locally relevant content.
A Thoughtful Structure for Clear User Guidance
The revamped information architecture helps users reach their goal quickly and efficiently. Intuitive navigation and clear structures ensure a seamless customer journey – from the first interaction to contact.
Our Contribution to the Launch of the New CMS Website
With our design and consulting standard DIaaS® (Design Innovation as a Service), we combine collaborative workflows, strategic thinking, and user-centered design to create tailored, future-proof solutions.
Strategic Consulting
Refining the value proposition and positioning CMS as a globally operating, forward-thinking organization of independent business law firms.
User-Centered Information Architecture
Optimizing the customer experience through a clear, consistent, and user-oriented structure.
Rebranding and UX/UI Design
Redesign of the website according to modern UX/UI principles for a forward-looking and consistent brand presence.
Stakeholder Management
Coordination and collaboration with a global, decentralized network of equal decision-makers.
Designsystem
Development of a modular design system for consistent brand management, efficient scaling, and a unified user experience.
Implementation Support
Close collaboration with international teams to ensure smooth technical development.
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