sennder is digitalising truck transport in Europe – with a platform that efficiently connects shippers and carriers. To continue growing, more digital registrations are needed on both sides. Together, we have reimagined the customer experience – and developed a website that builds trust, conveys added value, and leads directly to registration.
Two target groups, one experience
sennder connects shippers and carriers – two groups with different needs. To satisfy both equally, the website has been restructured: with clearly separated entrances, target group-specific content, and user guidance that leads everyone to the right destination – digital registration.
Trust through clarity
Digital logistics requires explanation – and is based on trust. That is why the new website communicates the platform advantages of sennder in a way that is understandable and credible. From improved utilisation to digital tools: relevant content, reduced interfaces, and clear language strengthen trust in the product – even from the very first contact.
Make added value visible, increase conversion
sennder offers a strong solution – we ensure that it is understood immediately. The new UX guides users along the value propositions: from order visibility to process automation to quick payment. The result: more clarity, fewer drop-offs, and a significantly increased conversion rate to registration.
Milestones of digital transformation
The collaboration with sennder was characterized by clear objectives, deep user understanding, and a structured approach – from analysis to measurable results.
Understand target groups, analyze needs
In collaborative workshops and interviews, we have worked out the perspectives of senders and carriers – and identified key barriers in the registration process.
Understand target groups, analyze needs
In collaborative workshops and interviews, we have worked out the perspectives of senders and carriers – and identified key barriers in the registration process.
Rethink structure, improve user guidance
Based on the insights, we developed a new information architecture – with clearly defined entry points, target group-specific content, and focused journeys.
Building trust, increasing relevance
We have sharpened and visually translated our platform promise: with clear language, reduced design, and trust-building elements that communicate the added value directly.
Optimise UX, increase conversion
The final website quickly and effectively directs users to registration – with a noticeable effect: The conversion has significantly increased, and the digital product has become an active growth driver.
Optimise UX, increase conversion
The final website quickly and effectively directs users to registration – with a noticeable effect: The conversion has significantly increased, and the digital product has become an active growth driver.
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