Klebstoffhersteller

More Speed in tesa’s Digital Sales: Agility in Action through Coaching and Organizational Development

Klebstoffhersteller

More Speed in tesa’s Digital Sales: Agility in Action through Coaching and Organizational Development

Increased Productivity:

Clear processes and responsibilities shorten decision-making paths, improve output quality, and boost productivity within the digital sales team.

Increased Productivity:

Clear processes and responsibilities shorten decision-making paths, improve output quality, and boost productivity within the digital sales team.

Process Optimization for Higher Performance:

Kanban task management and transparent processes improve prioritization and provide clear visibility into work progress.

Process Optimization for Higher Performance:

Kanban task management and transparent processes improve prioritization and provide clear visibility into work progress.

Stronger Customer Orientation:

Empowered and self-organized team structures enable faster adaptation to changing customer needs.

Stronger Customer Orientation:

Empowered and self-organized team structures enable faster adaptation to changing customer needs.

Team Empowerment:

On-the-job coaching and shared responsibility increase motivation and strengthen the team’s sense of ownership.

Team Empowerment:

On-the-job coaching and shared responsibility increase motivation and strengthen the team’s sense of ownership.

tesa is a globally leading manufacturer of adhesive solutions with around 4,700 employees. The eCommerce team is responsible for digital sales, serving both business and private customers.


The team was already working according to agile principles, but these had not yet reached their full potential.


Together, we further developed the existing agile structures, adapted them to the needs of day-to-day operations, and supported the team through coaching to firmly anchor the principles in everyday work.


The result is a team that works more productively, prioritizes more independently, and keeps customer needs even more clearly in focus.

Improved clarity in day-to-day operations allows the team to respond more quickly and effectively to evolving customer needs.

Clearly defined roles and responsibilities provide orientation in the team’s daily work. With structured meetings and transparent workflows, the team now aligns much faster than before.


This clarity delivers direct value to customers: when requirements change, the sales team can respond immediately and provide suitable solutions.

A delegation model relieves leadership, accelerates decision-making, and increases team motivation.

The new delegation model places decisions where they belong: within the team. Employees are eager to take on more responsibility because they can actively shape outcomes. At the same time, leaders gain more time for strategic topics and can support the team more effectively.

Kanban Creates Structure, Improves Prioritization, and Increases Team Efficiency

A Kanban setup within the JIRA environment makes priorities visible and transparent. The team works with greater focus, identifies bottlenecks earlier, and can prioritize more effectively on its own.

Agile Ways of Working Anchored Sustainably and Scalable

All details of the team’s agile collaboration model are documented in Confluence and accessible via an AI chatbot. This allows team questions to be answered quickly and easily, ensuring that the collaboration model remains transparent and firmly embedded in daily operations.

Our Services for a Successful Collaboration

Agile Coaching

Together with teams and leadership, we expanded and established agile ways of working on the job. Our focus was on practical approaches and real functionality in day-to-day operations.

Change Management

Working hand in hand with all stakeholders, we structured the change processes with particular attention to their impact, team acceptance, and long-term integration.

Process, Role, and Responsibility Definition

Together with all stakeholders, we created clarity around responsibilities, processes, and governance, enabling teams to make decisions faster and more effectively.

Tool-Setup (Jira, Confluence, MS Co-Pilot)

Together with the team, we implemented the right tools for agile collaboration and ensured they truly work and are actively used in daily operations.

Moderation & Facilitation of Routines and Workshops

In close collaboration with the teams, we methodically established new routines, from meeting structures to decision-making and escalation processes.

Let's move your project forward together!

We’re excited to hear your ideas and look forward to the challenge.

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Nico

Managing Partner DAYONE

Let's move your project forward together!

We’re excited to hear your ideas and look forward to the challenge.