The "Deutsche Bahn" is one of the largest mobility and logistics companies in Europe, with a diverse digital product portfolio.
Together, a central design and collaboration platform was developed as part of the Bahn-X programme, which serves as the basis for a unified digital travel companion across all mobility services. What started as a simple design system has evolved into a scalable solution for consistent, efficient, and brand-appropriate product development. The system fosters collaboration across multiple teams and enables the rapid implementation of new digital services.
Unified platform for parallel product development
The Bahn X platform enables parallel product development across multiple teams – quickly, structured, and consistently. Role-based access control ensures that all participants – from designers to developers to project managers – receive exactly the tools and resources they need. Whether Sketch links, coding guidelines, language policies, or presentation templates: the system empowers every role to actively contribute to the digital brand experience of DB.
Brand consistency across all touchpoints
UX principles, visual design and CI/CD guidelines have been consolidated into a unified foundation in the DB design system. This creates a consistent look & feel across products, platforms, and devices.
Central components and clear guidelines ensure recognizability, strengthen brand trust, and provide orientation in the digital service offering.
Inclusive design as standard
Accessibility has been a core principle in the DB Design System from the very beginning. Colours, contrasts, font sizes, and interactions have been designed to accommodate a wide range of users – regardless of abilities or usage situations. Clear accessibility guidelines and continuous testing ensure the quality of new components. This makes inclusive digital travel assistance the standard.
Collaborative workflow and continuous improvement
A structured submission process, quality-assuring reviews, and open feedback loops via Slack ensure that new components and content are integrated consistently. This collaborative approach not only promotes quality and transparency but also makes the system a living tool that grows with the teams and requirements.
Our Contribution to the Launch of the New CMS Website
With our design and consulting standard DIaaS® (Design Innovation as a Service), we combine collaborative workflows, strategic thinking, and user-centered design to create tailored, future-proof solutions.
Strategic Consulting
Refining the value proposition and positioning CMS as a globally operating, forward-thinking organization of independent business law firms.
User-Centered Information Architecture
Optimizing the customer experience through a clear, consistent, and user-oriented structure.
Rebranding and UX/UI Design
Redesign of the website according to modern UX/UI principles for a forward-looking and consistent brand presence.
Stakeholder Management
Coordination and collaboration with a global, decentralized network of equal decision-makers.
Design System
Development of a modular design system for consistent brand management, efficient scaling, and a unified user experience.
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