Coboworx aims to simplify the use of robotics in small and medium-sized enterprises. Instead of high investments and complex planning, the company offers robots under a rental model – quickly deployable, predictable, and flexible. To make this offering digitally accessible, a new sales channel was established: online, direct, and user-centric. The goal was to reduce barriers and make booking robots as easy as a software subscription.
Rental and subscription models as growth drivers
Instead of the classic product sale, coboworx relies on a servitized business model with rental and subscription offers. Customers benefit from low initial costs, predictable monthly payments, and comprehensive service – an attractive offer for cost-conscious SMEs. For coboworx, this creates a predictable, recurring revenue model with high scalability. The business model transforms robotics from a capital-intensive acquisition into a flexible service product.
The online configurator as a digital direct sales channel
The heart of the digital solution is an intuitive online configurator that makes complex automation understandable. Users can assemble custom robot solutions in just a few steps – transparently, visually guided, and without sales pressure. This not only reduces the effort of explanation but also replaces traditional field service with a scalable, digital customer journey. The tool was developed in close collaboration with the target group – iteratively, user-centred, and with a focus on ease of use. The results speak for themselves: The number of qualified leads has tripled.
Uniform look for scalable digital products
To visually strengthen the modern positioning of coboworx, the brand style guide has been translated into a digital design system. To achieve this, we revised the existing corporate identity and implemented central UI components based on the Atomic Design principle.
The result: a consistent, scalable system that enables uniform user experiences and efficient development not only for the online configurator but also for future digital products.
Success factors of collaboration
The path to digital direct sales at coboworx was characterized by close co-creation, clear user focus, and a structured approach. Step by step, a scalable product was developed – from the initial insight to measurable business impact.
Understanding needs, recognising potentials
Through market analysis, interviews, and data research, the biggest hurdles in the current sales process became visible – and initial opportunities were identified.
Thinking together, developing hypotheses
In co-creation with the coboworx team, we formulated key hypotheses on user guidance, price perception, and bookability – and developed initial ideas for digital touchpoints.
Making the product tangible
A configurator with clear user guidance and personalised options has been designed, tested, and launched – as a central element of the new website.
Achieve and scale business impact
With the new platform, not only do the leads increase, but so does the potential for recurring revenue – through rental models, subscriptions, and future expansions.
Achieve and scale business impact
With the new platform, not only do the leads increase, but so does the potential for recurring revenue – through rental models, subscriptions, and future expansions.
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