Kieback&Peter, a long-established company with over 1,500 employees in the field of building automation, recognized the need to offer digital solutions beyond its own hardware.
The goal was to develop an independent platform that simplifies energy management, enables new digital business models, and operates sustainably beyond the core business.
Together, within one year, the idea evolved into the IoT platform: brix2bytes.
Real Problems Identified through Conversations with Building Managers
Through qualitative interviews with facility managers and building operators, real operational challenges were identified, such as a lack of transparency in energy consumption and inefficient monitoring processes.
These insights led to the development of specific use cases, including the comparison of energy consumption across multiple sites, a feature identified as a key lever for improving efficiency and cost control.
Business Success through a Thoughtful Product Strategy
brix2bytes was developed not just as a technical tool but as a well-designed business model. It is a platform that helps building operators manage their systems more efficiently while reducing energy and operating costs.
This approach creates real value for customers and opens the door for a sustainable business model for Kieback&Peter through recurring software subscriptions.
Functional IoT Platform Solving Real Building Challenges
At the end of the project, brix2bytes emerged as a user-centered IoT platform that solves concrete challenges in building management.
The system enables facility managers to analyze, compare, and export energy consumption data in real time — simple, intuitive, and data-driven.
Independent Brand for New Market Opportunities and Customer Segments
With brix2bytes, not only a product but an independent brand was created — visually and strategically distinct from the parent company.
This supports long-term positioning in the digital market and enables new collaboration opportunities, even beyond the existing customer base.
Our Services for brix2bytes
The path to the digital IoT platform at brix2bytes was defined by close collaboration, consistent user centricity, and a structured, iterative approach based on our consulting and design standard DIaaS® (Design Innovation as a Service).
User Research
Conducted qualitative interviews with target group representatives to identify key pain points and needs along the customer journey.
Market Analysis
Analysis of existing market and competitor solutions to identify differentiation opportunities and innovation potential.
UX Design
Concept and development of user flows, navigation structures, and key interaction patterns based on real usage scenarios.
UI Design
Development of a modular UI kit based on atomic design principles, including a style guide for consistent visual design.
Prototyping & Testing
Creation of a clickable prototype and execution of usability tests in the UX lab to validate the product value proposition and user guidance.
Product Strategy
Development of a future-oriented product vision including positioning, value proposition, and brand strategy.
Interface & Data Analysis
Technical evaluation of existing systems and data sources to define relevant use cases and API requirements.
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