For years we have told others how transformation works. Now it's our turn.

Emilio Ibáñez Martínez describes very precisely in his piece how AI and LLMs are putting our industry under enormous pressure.

And that goes far beyond "we're not hiring juniors any more".

Why? Because LLMs democratise access to knowledge and data.

Original data and research capacity that used to be available mainly to the Big Five consultancies are now widely accessible.

Immaculate PowerPoint slides and exhaustive analytical legwork used to be an area where smaller, specialised consultancies came off worse.

𝗜𝗻 𝘁𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 𝗔𝗜, 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗵𝗮𝘁 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗱𝗶𝘀𝗺𝗶𝘀𝘀𝗲𝗱 𝗮𝘀 "𝘀𝗼𝗳𝘁 𝘀𝗸𝗶𝗹𝗹𝘀" – 𝗯𝘂𝘁 𝗮𝗿𝗲 𝗶𝗻 𝗳𝗮𝗰𝘁 𝘁𝗵𝗲 𝗻𝗲𝘄 "𝗵𝗮𝗿𝗱 𝘀𝗸𝗶𝗹𝗹𝘀".

– Critical thinking
– Creative problem solving
– Empathy & co-creation
– Clarity in communication & decision-making

These are exactly the skills we train in our team and with our clients. Under the label 𝗦𝘆𝗻𝘁𝗵𝗲𝘁𝗶𝗰 𝗦𝘁𝘂𝗱𝗶𝗼 we combine human creativity with machine productivity.

I don't believe in the great swan song of the consulting industry. Even though the nature of value creation (and the business model behind it) is being turned inside out, the value of good consulting (by clever people who know their stuff!) remains, as I see it.

An outside perspective and outside experience? Irreplaceable in future too.