From social media to synthetic media – seriously, Sora?

I use Instagram, LinkedIn and the like as tools. For example, to visualise and communicate my vision for renovating our flat.Or to chat with strangers about shared hobbies and track down vintage car parts that would otherwise be difficult to find. So far, it's been great for that.

But in general?

I consider social media to be one of the biggest drivers of many of the problems of our time. Comparisons, disinformation, addictive behaviour, attention economy. The original idea – connection, exchange, relevance – is long gone.

If social media disappeared tomorrow, I wouldn't be upset. On the contrary.

And now comes the next stage of evolution? No longer social, but synthetic? A network like Sora, consisting entirely of AI-generated content? No humans. No reality. No origin.
Even today, I'm bored by generic AI content on Instagram.The more of it there is, the less I care about what I see.I'm inspired by real stories. Real people. Real ambitions.
Not something that artificial intelligence cobbles together from data.

Creativity is not the same as generativity.

What is translated from human imagination into reality – that inspires. What remains purely synthetic leaves me cold.

AI tools are powerful. We use them every day.But we don't have to (and shouldn't) build everything just because it's possible.